Virtual, augmented and extended reality

|Are you trying to enhance your customer experience and haven’t thought about virtual reality yet? Well, maybe it’s time you consider it. Virtual reality is not just a pipe dream, it’s very much alive and available. Businesses nowadays easily find their way to VR to optimize their sales processes.

Assume the role of your potential customer for one second. You want to buy a car or tiles for your home. Imagine seeing the results beforehand?

Using innovative technology also benefits the image of your company. If done right, it can be implemented in numerous industries such as the travel industry, the car industry, real estate and many more.

But what is virtual reality or VR exactly? VR is a new virtual world created by computers, which can be seen and experienced through VR-glasses. A world of possibility! The biggest benefit is the shortened and simplified decision process of potential customers. Implementing a virtual showroom can increase sales significantly on the spot, take creativity to the next level and really wow your customers. Create the ultimate customer experience with VR.

You can create a virtual reality in different forms. You can watch a story happening around you and not participate, you are merely an observer in this world. This is passive VR. A virtual world you can move around in but not participate is called extended VR. The most common option these days is interactive VR. A virtual reality you can view and make changes to. Which is your favourite?

Another major technology is augmented reality. What is augmented reality or AR? As the name implies, it’s the technology to augment reality. More specifically, adding virtual aspects to the real world in order to create an entirely new adventure. The Pokémon Go app is a nice example of an augmented reality.

More than ever, this technology is evolving towards a combination of VR and AR to fulfil the customer journey. We now speak of an extended reality, which is the umbrella term for the combination of virtual, augmented and mixed reality. The barriers between all of these technologies are fading fast. We all strive for that ultimate experience. Are you ready to build your own world? Contact us to see what we can mean for you!

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Virtual, augmented and extended reality

|Are you trying to enhance your customer experience and haven’t thought about virtual reality yet? Well, maybe it’s time you consider it. Virtual reality is not just a pipe dream, it’s very much alive and available. Businesses

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